3triple7 is a philosophy.

It is the way a specific group of human beings minds’ work. It is an understanding of ones’ own mortality. It is knowing that one day you will die and not allowing the fear of that inevitable fact prevent you from living your dreams and doing what you love. Understanding that you are only limited by your own imagination.

3triple7 is about learning to control ones’ fears and not allowing ones’ fears to control them. It is the belief that the key to happiness is having dreams and the key to success is making those dreams a reality…

For a long time the founders of 3triple7 were extreme athletes. They always understood that their sports were more then just activities. They understood they were physical actions that stood for ways of thinking. To call that way of thinking B.A.S.E. jumping, surfing, skate boarding or anyone of the other death sports was way to small, it needed a name, something that unified the way these athletes from different sports minds actually worked. A term that unified the philosophies that drive their lives; that is what 3triple7 is. It is unifying the minds and philosophies of all activities that can end ones life. A persons mind must work in a very special way to participate in an activity that can kill them…

We believe that the single most important thing in any persons’ life is finding their passion. It doesn’t matter what that passion is. It can be anything. However, once you have found your passion in life you must then do what ever it takes (as long as it doesn’t hurt others) to live it…